Work
Here is a curated selection of work I've been a part of where creativity meets cutting-edge technology, each telling a unique story of strategic and artistic prowess.
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A social media campaign that turned ad viewing into an interactive guessing game, engaging the Indian Internet during Diwali, all while ending the campaign with an 18-minute video featuring every person that engaged.
A tactical print ad campaign that cleverly converted Diwali shopping into travel opportunities, integrating innovative scanning technology.
An AR and AI-driven campaign preserving the stories of freedom fighters on product packaging, a blend of history and technology.
A nostalgic journey connecting generations through Tamil nicknames on biscuits, blending tradition with modern snacking. A campaign that made India's biggest snacks company remove it's name from a product.
A heartwarming film that dignifies blue-collar work, subtly shifting perceptions and highlighting the professionalism of service partners.